<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Bespoke Media Management  ]]></title><description><![CDATA[Bespoke Media Management
ABN: 12 345 678 901
Double Bay, NSW 2028
pr@bespokemediamanagement.com | 0434 527 673]]></description><link>https://www.bespokemediagroup.com.au/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 25 Sep 2026 14:13:27 GMT</lastBuildDate><atom:link href="https://www.bespokemediagroup.com.au/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Scale Exposes Everything]]></title><description><![CDATA[The moment a brand moves beyond the market that first trusted it, every weakness becomes visible. Vague positioning becomes confusion. Inconsistent standards become reputational risk. Founder dependency becomes a ceiling. Poor systems become expensive. ]]></description><link>https://www.bespokemediagroup.com.au/post/scale-exposes-everything</link><guid isPermaLink="false">6a83d8fd3a73f167659cfcf3</guid><category><![CDATA[Growth]]></category><category><![CDATA[News]]></category><category><![CDATA[Entrepreneur]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Tue, 18 Aug 2026 04:06:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_fea252c9a7bb442b991a1addd1246077~mv2.jpg/v1/fit/w_1000,h_767,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item><item><title><![CDATA[750 Leads in Six Weeks as Bespoke Media Celebrates it's Best Campaign for 2026 ]]></title><description><![CDATA[AXION by Bespoke brings lead generation, complete Spring campaigns, built in design, social scheduling, video creation, database prospecting and AI role play into one platform]]></description><link>https://www.bespokemediagroup.com.au/post/750-leads-in-six-weeks-as-bespoke-media-celebrates-it-s-best-campaign-for-2026</link><guid isPermaLink="false">6a7d165c2ca7f56c71812833</guid><category><![CDATA[Lead Generation]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><pubDate>Thu, 13 Aug 2026 01:29:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_cdcd2297d9ba4c4e9d4981d4d4d77e70~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item><item><title><![CDATA[Bespoke Media and GetConnects Join Forces to Deliver Fully Integrated Winter Campaign Built to Bolster Spring Market Success]]></title><description><![CDATA[AXION Bespoke Media's propriety platform has rebuilt the campaign for 2026, adding more than 100 ready-to-use marketing, prospecting and vendor resources and introducing a new partnership with GetConnects to help agents move beyond content and turn database activity into genuine conversations, appraisals and listings. ]]></description><link>https://www.bespokemediagroup.com.au/post/bespoke-media-and-getconnects-join-forces-to-deliver-fully-integrated-winter-campaign-built-to-bolst</link><guid isPermaLink="false">6a55808568b728cc93fdd98a</guid><category><![CDATA[Lead Generation]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Content]]></category><category><![CDATA[Tech]]></category><category><![CDATA[Recruitment]]></category><pubDate>Tue, 14 Jul 2026 00:40:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_b16c2662ebab43318de4383bdf7e9249~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item><item><title><![CDATA[Real Estate’s Toughest Conversations Just Got a Rehearsal]]></title><description><![CDATA[Bespoke Media Group has launched the industries first AI Role Play Simulator, a live training platform built specifically for real estate professionals.


The feature, which recently went live on Bespoke Media Group's flagship platform AXION and across several international network partners, has already received strong feedback from users throughout its global network.]]></description><link>https://www.bespokemediagroup.com.au/post/real-estate-s-toughest-conversations-just-got-a-rehearsal</link><guid isPermaLink="false">6a52f3c9c549c55b35b261d5</guid><category><![CDATA[Lead Generation]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Content]]></category><category><![CDATA[Tech]]></category><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><category><![CDATA[Entrepreneur]]></category><pubDate>Sun, 12 Jul 2026 02:16:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_5908b2f63b934e38b9a8bab6e8c47d23~mv2.png/v1/fit/w_810,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item><item><title><![CDATA[Bespoke Media Retires Award-Winning Portal as AXION Hits 10,000 Conversations in Just Three Weeks]]></title><description><![CDATA[AXION by Bespoke Media has recorded more than 10,000 AI Role Play conversations in three weeks, as agents increasingly turn to live, on-demand training to prepare for the conversations that shape listings, vendor relationships and results.]]></description><link>https://www.bespokemediagroup.com.au/post/bespoke-media-retires-award-winning-portal-as-axion-hits-10-000-conversations-in-just-three-weeks</link><guid isPermaLink="false">6a40779cd3770ea960ef0a32</guid><category><![CDATA[Lead Generation]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><pubDate>Sun, 28 Jun 2026 02:39:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_02ff81c9f11e43d8b756b1954b0807d9~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item><item><title><![CDATA[Bespoke Media Group Launches FIRST Live AI Roleplay Simulator for Real Estate Professionals]]></title><description><![CDATA[Bespoke Media Group is proud to announce the launch the first AI Roleplay Simulator built specifically for real estate professionals.



The feature, which recently went live on Bespoke Media Group's flagship platform AXION and across several international network partners, has already received strong feedback from users throughout its global network.]]></description><link>https://www.bespokemediagroup.com.au/post/bespoke-media-group-launches-first-live-ai-roleplay-simulator-for-real-estate-professionals</link><guid isPermaLink="false">6a24bc0a861147e38398448e</guid><pubDate>Sun, 07 Jun 2026 03:58:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_5908b2f63b934e38b9a8bab6e8c47d23~mv2.png/v1/fit/w_810,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item><item><title><![CDATA[How I Turned $750 a Month into 25 New Businesses in 2025]]></title><description><![CDATA[Most real estate networks didn’t have a budget problem in 2025. They had an execution problem. I had $750 per month across two countries to grow a brand. ]]></description><link>https://www.bespokemediagroup.com.au/post/how-750-a-month-delivered-25-new-businesses-in-2025</link><guid isPermaLink="false">69f6c9bc7b1c42fb24f7027f</guid><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><category><![CDATA[Lead Generation]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Content]]></category><category><![CDATA[Entrepreneur]]></category><pubDate>Sun, 03 May 2026 04:12:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_173cbd097d3246f781fa2a1222c4344d~mv2.jpg/v1/fit/w_1000,h_842,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item><item><title><![CDATA[3,291 Listings in 4 Weeks - AXION Is Here | Your Unfair Advantage in Real Estate]]></title><description><![CDATA[3,291  listings in four weeks might seem crazy to some people. That is what happens when strategy meets execution.



That is what happens when agents stop guessing and start operating with a system behind them.

]]></description><link>https://www.bespokemediagroup.com.au/post/3921litingsin4weeks</link><guid isPermaLink="false">69db39a78614fb4128b0062b</guid><category><![CDATA[Lead Generation]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><pubDate>Sun, 12 Apr 2026 06:49:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_d1b556cbed4046afb31e07b0a14b17bd~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item><item><title><![CDATA[Bespoke Media Group Forms Strategic Global Partnership with Buffer as Indo-Pacific Expansion Accelerates]]></title><description><![CDATA[In a calculated move that signals both scale and intent, Bespoke Media Group has entered into a strategic global alignment with Buffer, one of the world’s most established social media management platforms, as the company expands its presence across the Indo-Pacific region and reinforcing Bespoke’s positioning on the global stage.]]></description><link>https://www.bespokemediagroup.com.au/post/bespoke-media-group-forms-strategic-global-partnership-with-buffer-as-indo-pacific-expansion-acceler</link><guid isPermaLink="false">69c38aad149f4fed56512744</guid><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><pubDate>Wed, 25 Mar 2026 07:12:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_2e8789b0f23a4cd7bf37eaf8a12a5a97~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bespoke Media Group </dc:creator></item><item><title><![CDATA[AGENCY HQ Becomes First Australian Network to Fully Integrate AXION]]></title><description><![CDATA[

Less than two weeks after Bespoke Media formally announced the launch of AXION, Agency HQ has become the first Australian real estate network to execute full, group-wide integration of the platform.]]></description><link>https://www.bespokemediagroup.com.au/post/agency-hq-becomes-first-australian-network-to-fully-integrate-axion</link><guid isPermaLink="false">69a786d5a29c2f981473adab</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Wed, 04 Mar 2026 01:12:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_2d5653817797410e916a4fce72d9d451~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bespoke Media Group </dc:creator></item><item><title><![CDATA[What's my place worth? ]]></title><description><![CDATA[AXION makes it even easier to generate leads for members across Australia and New Zealand with What's our place worth?  a new tool that delivers accurate, up-to-the-hour data in less than 10 seconds,  providing vendors and landlords with a full property report sent directly to their email.

]]></description><link>https://www.bespokemediagroup.com.au/post/what-s-my-place-worth</link><guid isPermaLink="false">699d29510ce516214dc4e44a</guid><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Lead Generation]]></category><category><![CDATA[News]]></category><pubDate>Tue, 24 Feb 2026 05:33:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_9f80c38e731645bc818e0bb42253333f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bespoke Media Group </dc:creator></item><item><title><![CDATA[Your entire year of marketing, done in under 10 minutes. Yes, really.]]></title><description><![CDATA[Imagine a place where you could plan your entire year’s marketing strategy, schedule it, and genuinely never think about it again, in less than 10 minutes.]]></description><link>https://www.bespokemediagroup.com.au/post/your-entire-year-of-marketing-done-in-under-10-minutes-yes-really</link><guid isPermaLink="false">699bad888133563068c8470a</guid><category><![CDATA[Lead Generation]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Content]]></category><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><category><![CDATA[Become A Bespoke Licensee]]></category><category><![CDATA[Recruitment]]></category><category><![CDATA[Entrepreneur]]></category><pubDate>Mon, 23 Feb 2026 03:52:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_9f80c38e731645bc818e0bb42253333f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bespoke Media Group </dc:creator></item><item><title><![CDATA[Bespoke Media Group Rebrands It's Global Platform]]></title><description><![CDATA[

Bespoke Media Group has rebranded its core platform, previously known as the Bespoke Agent Portal, to Axion, reflecting both the scale the business has reached and the expanded role the platform now plays across the real estate industry.]]></description><link>https://www.bespokemediagroup.com.au/post/bespoke-media-group-rebrands-it-s-global-platform</link><guid isPermaLink="false">698bd17dc54aab42f4202024</guid><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><pubDate>Wed, 11 Feb 2026 00:56:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_95626027ee714aa0876970098c10b023~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bespoke Media Group </dc:creator></item><item><title><![CDATA[WHY RET CHOSE AI AS ITS JUDGING PANEL]]></title><description><![CDATA[There is a structural issue in this industry that needs to be addressed honestly. Influence is too often guided by cheque books or backroom arrangements rather than impact, innovation or genuine progress. ]]></description><link>https://www.bespokemediagroup.com.au/post/why-real-estate-today-chose-artificial-intelligence-as-it-s-judgeing-panel</link><guid isPermaLink="false">6967656c801fea0f8807f456</guid><category><![CDATA[Lead Generation]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><pubDate>Wed, 14 Jan 2026 09:47:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_3cc58b5f1ead41119beb3ea7174942b9~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bespoke Media Group </dc:creator></item><item><title><![CDATA[Why Marketing Keeps Getting Blamed for a Problem It Didn’t Create]]></title><description><![CDATA[As someone who heads a business with more than 1,900 real estate professionals across 11 countries, I see it and hear it all. Different brands. Different markets. Different conditions. ]]></description><link>https://www.bespokemediagroup.com.au/post/why-marketing-keeps-getting-blamed-for-a-problem-it-didn-t-create</link><guid isPermaLink="false">69674b91bbaf501a67d7543e</guid><category><![CDATA[Lead Generation]]></category><category><![CDATA[Marketing Strategy]]></category><pubDate>Wed, 14 Jan 2026 08:01:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_017ed710e6184398bac4609a86f3ffb8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item><item><title><![CDATA[RET Turns One While Legacy Media Faces Obliteration]]></title><description><![CDATA[In twelve months, Real Estate Today Australia did what most industry publications spend a decade attempting and many never quite achieve. 



It didn’t just attract an audience. It captured attention, held it, and pulled the industry into the room.]]></description><link>https://www.bespokemediagroup.com.au/post/ret-turns-one-while-legacy-media-faces-obliteration</link><guid isPermaLink="false">695ca6af7831e3f571053be6</guid><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><category><![CDATA[LinkedIn]]></category><pubDate>Tue, 06 Jan 2026 20:30:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_68dd31dd8ca540d89b22efac53cd4468~mv2.png/v1/fit/w_810,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bespoke Media Group </dc:creator></item><item><title><![CDATA[The Bespoke App Where Agents Can Run Their Entire Business in Just Two Clicks]]></title><description><![CDATA[The real estate industry has seen no shortage of technology promises over the past decade. 



Very few have genuinely changed how networks operate.



The Bespoke App is one of them.



Developed by Bespoke Media founder Nic Fren, The Bespoke App is a purpose-built, mobile-first network platform designed to give agents and network teams instant, frictionless access to everything they need to run their business, in just two clicks.]]></description><link>https://www.bespokemediagroup.com.au/post/the-bespoke-app-where-agents-can-run-their-entire-business-in-just-two-clicks</link><guid isPermaLink="false">695aff82564ad52a9595dca4</guid><category><![CDATA[Growth]]></category><category><![CDATA[Lead Generation]]></category><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Tech]]></category><category><![CDATA[News]]></category><category><![CDATA[Entrepreneur]]></category><pubDate>Mon, 05 Jan 2026 00:11:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_bdd86eef3b1e448eb2d125ec05752be6~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bespoke Media Group </dc:creator></item><item><title><![CDATA[How Real Estate Today Overtook Legacy Media in Only Five Months. The New Era of Industry Publications is Here]]></title><description><![CDATA[Five months is all it took for Real Estate Today to overtake legacy real estate media publications that have dominated the Australian market for more than a decade.]]></description><link>https://www.bespokemediagroup.com.au/post/how-real-estate-today-overtook-legacy-media-in-only-five-months-the-new-era-of-industry-publication</link><guid isPermaLink="false">6959bf13564ad52a95933151</guid><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><pubDate>Sun, 04 Jan 2026 06:29:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_ca10d6a215cb4e38a3dc5958bcd36e89~mv2.gif/v1/fit/w_810,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item><item><title><![CDATA[From Side Hustle to Media Empire: How Bespoke Media Earned Its Place and Set the Standard]]></title><description><![CDATA[Today, Bespoke Media turns eight. What began in Sydney’s dynamic eastern suburbs as a side hustle alongside a full-time real estate career has grown into a globally recognised media and marketing force, respected across the industry it serves. ]]></description><link>https://www.bespokemediagroup.com.au/post/from-side-hustle-to-media-empire-how-bespoke-media-earned-its-place-and-set-the-standard</link><guid isPermaLink="false">6956e621b825d96637d21166</guid><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[News]]></category><category><![CDATA[Growth]]></category><category><![CDATA[Entrepreneur]]></category><category><![CDATA[Mental Health]]></category><category><![CDATA[Tips]]></category><pubDate>Thu, 01 Jan 2026 21:34:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_691195a06ed348f189117a6604ec0252~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bespoke Media Group </dc:creator></item><item><title><![CDATA[AUSTRALIA AND NEW ZEALAND, I BLOODY LOVE YOU.]]></title><description><![CDATA[ChatGPT and Google AI, two of the world’s most respected and widely relied-upon search and discovery engines, have independently recognised Real Estate Today as the most engaged and most influential real estate industry publication across Australia and New Zealand. 
]]></description><link>https://www.bespokemediagroup.com.au/post/australia-and-new-zealand-i-bloody-love-you</link><guid isPermaLink="false">69544f0d84f89e2b69f3f0fd</guid><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Content]]></category><category><![CDATA[Growth]]></category><category><![CDATA[News]]></category><category><![CDATA[Entrepreneur]]></category><pubDate>Tue, 30 Dec 2025 22:20:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/674169_ae6d46dfbd4f4e799b37604245b3cb13~mv2.png/v1/fit/w_810,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Nic Fren</dc:creator></item></channel></rss>